Two winemaking giants clashed in the high court in Pretoria over a logo.
Ultimately, Boschendal winemakers, which wanted to use the trademark “A Cape Icon Since 1685”, scored a victory over rival Groot Constantia, which had taken the matter to court.
It might have been a question of sour grapes, as Groot Constantia objected to this logo on the grounds that the public would be misled and to understand that Boschendal had been wine producers or trading in winemaking since 1685.
Groot Constantia’s case was that “as the proposed trademark is misleading”, it should not be registered.
The application was launched by the Groot Constantia Trust, which owned the prestigious Groot Constantia Estate in the Western Cape, against DGB Ltd, the proprietors of the Boschendal trademark, which operates a historical and prestigious wine farm in the Franschhoek region.