Sommelier-driven insights will drive premiumisation, says DGB.
In a move that speaks to the company’s dynamic culture, wine and spirit producer and distributor DGB (Pty) Ltd, has appointed Germain Lehodey as a sommelier and wine ambassador in their Premium Wine Development team. DGB is now one of few wine businesses globally to have a sommelier on its sales team.
Premium South African producer signs distribution agreement with China’s largest importer
DGB looks to China as the interest in ‘New World’ wines in this market grows
Meininger’s Wine Business International spoke to Tim Hutchinson, the DGB Group Executive Chairman, about his entrepreneurial approach to leading this dynamic player into the immediate future and beyond.
“DGB has long had its eye fixed firmly on the future,” says Tim. “In fact, we were already doing things a little differently in the 1940s, when we pioneered the wholesale sales model for wine in Paarl.” He continues, “So while we acknowledge the invaluable work
DGB is busy installing a solar plant that will take its largest production plant off-grid. Installing an 800kW photovoltaic solar power plant at its Wellington production facility would reduce electricity costs, stabilise production and improve marketability and will allow DGB to sell back to the Drakenstein municipality, which includes Wellington, any excess power which is rare in SA.
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